After all, if your grid is all over the place, doesn’t look consistent or convey what you’re about – how can you expect users to take uses a collage-like grid to create visual uses pink quote tiles for a checkerboard effectīy focusing too much on the aesthetics of your grid, the quality of your individual content could potentially drop.

You may have heard talk that a strong grid is a way to win a follower. There is no shortage of creative ways to play with Instagram grids from collages, a checkerboard effect, row by row layouts, rainbow feeds and more.Īs a brand or an influencer, your Instagram grid is your first chance to make an impression and communicate your brand aesthetic to potential followers. By using colors that relate to each other in terms of overall tone, the overall feel of your grid will feel very aesthetically pleasing and on-brand.You may have noticed brands and influencers using a structured layout for their Instagram grids. The reason the aesthetic of this example grid feels so cohesive is because each photo has at least one of those muted colors. Simply repeat the same colors throughout all of your graphics, and edit all of your photos in a similar way, so the colors work together.⁠Īn easy way to do this is through 1-click Lightroom presets - this way, all of your photos will have the same “filter” on them so they give off a similar vibe! Pro Tip: USE SIMILAR COLOR TONESįor example, this Instagram grid to the right has a lot of muted colors such as grays, blacks, and browns. By doing this consistently, your grid will look and feel cohesive over time.

The easiest way to create an aesthetically pleasing Instagram grid is to stick to your brand’s color palette! If you haven’t created one yet, don’t worry.Ĭhoose 3-5 colors that you feel best represent your brand’s overall vibe and try to incorporate some version of those colors into all of your visuals.

Ig grid